Strategy ✦ Content ✦ Community ✦ Trends
Social Media
A selection of social content created to capture moments, build engagement,
promote campaigns and make people want to stop scrolling.
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01 / EVENT CONTENT
Capturing the scale of the moment ✦
Freshers’ Fair
Event photography created to show the scale, atmosphere and energy of one
of the biggest moments in the Freshers calendar.
My aim was to capture both the size of the event and the smaller human
moments happening within it — busy spaces, conversations, activities and
students experiencing the fair together.
The imagery was shared on social media the following day, giving students
something immediate to look back on while the event was still fresh.
Event Photography
Instagram
Community
Fast Turnaround
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02 / CULTURAL EVENT
Colour, movement + togetherness ✦
Onam Celebration
A vibrant event photography post centred around movement, celebration and
community.
I photographed the Onam celebration with the aim of capturing the happiness
and togetherness of the event, from large group photographs to fast-paced
dance performances.
Working with movement and changing moments meant reacting quickly while
still creating images that felt energetic, colourful and polished enough
for social.
Photography
Culture
Events
Storytelling
Watch reel ▶
03 / REEL
Big day. Big energy. ⚡
Varsity
A fast-paced Reel created around the biggest sporting day of the year at
Bucks Students’ Union.
The aim was to communicate the scale of Varsity while capturing the energy,
excitement and sense of community surrounding the event.
I edited the Reel to feel current, upbeat and native to Instagram rather
than overly corporate, helping the content feel entertaining as well as
promotional and generating strong engagement.
Reels
Video Editing
Sports
Engagement
Trend-Led
Watch reel ▶
04 / TREND CONTENT
Not every post needs to be serious 👀
Officer Turned Bar Staff
A light-hearted, meme-led Reel created around a current social media trend.
The concept shows one of our elected officers accidentally becoming a
member of the bar team, using humour and familiar trend formatting to make
the organisation feel more personable.
The post performed well on the Students’ Union account and is a good
example of adapting trends to fit an organisation’s own audience rather
than simply copying them.
Trends
Humour
Reels
Community
Reactive Content
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05 / PRODUCT CONTENT
Merch, but make it social ✦
Graduation Merch
Model-led social photography created to promote graduation merchandise in
a more fun and relatable way.
Rather than relying on straightforward product photographs, I used models
to show how the clothing actually looks and feels when worn.
The shoot was designed around natural poses, personality and movement,
creating content that could promote the products while still feeling at
home within an Instagram feed.
Product Photography
Models
Instagram
Merchandise
Campaign Content
