web-design

Alice Askham portfolio Alice Askham - Web Design

Design ✦ Build ✦ Develop ✦ Improve

Web Design

I design and build websites that are easy to use, visually engaging and made with a clear purpose in mind. From campaign mini-sites and event hubs to full websites and ecommerce, I enjoy taking a project from initial idea through to design, build and ongoing development.

01 / MINI SITE
Freshers' Fortnight mini site ▶

Freshers', but make it spacey 🚀

Freshers' Fortnight

Campaign mini-site · MSL CMS · HTML/CSS

A dedicated Freshers' Fortnight hub designed to introduce new BNU students to everything happening across Bucks Students' Union.

I built the mini-site around the campaign's space-themed creative, bringing together events, nightlife, activities, tickets and key information in one easy-to-navigate place.

Alongside building responsive layouts in MSL using HTML and CSS, I added custom visual effects and interactive details to extend the campaign branding into a more immersive digital experience.

Responsive Design HTML/CSS MSL CMS Campaign Design

Built from scratch ✦

BNU Alumni Network

Full website · MSL CMS · Content management

A full website created from the ground up to provide BNU graduates with a central place to stay connected with the university and its alumni community.

I built the site within MSL while following university brand guidelines, developing areas for alumni news, upcoming events and graduate stories.

The project also included creating the Alumni Spotlight feature, sourcing graduate stories, images and biographies, alongside ongoing content creation, editing and site maintenance.

Full Site Build UX CMS Copywriting Content Strategy
02 / FULL WEBSITE
BNU Alumni Network website ▶
03 / EVENT MINI SITE
Southern Unions' Conference mini site ▶
19–21 AUG 2026

Everything delegates needed, in one place

Southern Unions' Conference

Event mini-site · Responsive design · HTML/CSS

A dedicated mini-site created for the Southern Unions' Conference 2026, giving delegates one easy place to access everything they needed across the three-day event.

I designed and built pages covering the conference agenda, travel information, campus map, attendee bios and sponsors, alongside responsive navigation and dedicated desktop and mobile graphics.

Travel information was broken down into clear public transport and parking sections, helping turn a large amount of practical information into a simple, mobile-friendly experience.

Event Website Responsive Design Navigation HTML/CSS

Brand + ecommerce + web

Cashew the Cactus

Full ecommerce website · Shopify · Brand design

My own sustainable fashion and accessories brand gave me the opportunity to build a website completely around a brand I had created myself.

I designed and developed the Shopify site to bring together the visual identity, products, photography and brand story while keeping the shopping experience simple and easy to navigate.

Because I manage the wider brand as well as the website, I can continuously test, refine and develop the customer journey based on how people actually interact with the site.

Shopify Ecommerce Branding UX Content
04 / FULL WEBSITE
Cashew the Cactus ecommerce website ▶
5.42% conversion rate

05 / ONE MORE THING...

You're already looking at another one 👀

This portfolio is another one of my mini-site projects. Designed and built in Shopify using custom HTML and CSS, it gave me the chance to experiment with responsive layouts, animation, interactive elements and a scrapbook-inspired visual style.

Sometimes the best way to show you can build websites is to build the website you're showing them on.

NEED A HAND WITH YOUR WEBSITE? ✦

Let’s build something better.

Whether you need help creating a new website, refreshing an existing one, improving the layout, or making your pages feel more polished and user-friendly, I’d love to hear what you’re working on.

Send me an email with your ideas, your current website or what you want to improve, and we can arrange a call to chat through the project.

Tell me about your website ↗